module by module
The 10-module video curriculum.
8 core modules (~7 hrs) plus 2 bonus modules (~1.5 hrs). Self-paced. Lifetime access. All future updates included.
The Tech Sales Map
What SaaS sales actually is, the five seats at the table (SDR / BDR / AE / AM / CSM), realistic comp by role and year, and how the funnel works from MQL to closed-won.
Lessons
- 1.1Why nobody told you this existed8m
- 1.2How a SaaS company actually makes money10m
- 1.3The five seats — SDR, BDR, AE, AM, CSM12m
- 1.4Real comp numbers by role and year8m
- 1.5The funnel from MQL to closed-won7m
What you take with you
- ✓Career-Path Worksheet (PDF)
- ✓Comp-Range Reference Sheet by role + region (PDF)
Translating Your Career
The transferable-skills audit. Translating teaching, nursing, hospitality, retail, admin, and stay-at-home work into the exact language hiring managers are looking for.
Lessons
- 2.1The transferable-skills audit (every job is a sales job)10m
- 2.2Translating teaching → SDR8m
- 2.3Translating nursing / healthcare → SDR8m
- 2.4Translating hospitality / retail → SDR8m
- 2.5Translating stay-at-home / caregiver gap → SDR6m
What you take with you
- ✓Skills-Translator Workbook — 50 prompts (PDF)
- ✓The Outcome Bullet Formula with 30 worked examples (PDF)
The Career-Changer Résumé
The recruiter's six-second read, what ATS systems actually look for, and six résumé templates by source industry — teacher, nurse, hospitality, retail, admin, stay-at-home.
Lessons
- 3.1What recruiters actually scan for in 6 seconds10m
- 3.2ATS, keywords, and the LinkedIn cross-check10m
- 3.3The career-changer summary line8m
- 3.4Bullet construction with the Outcome Formula12m
- 3.5Walkthrough — teacher → SDR résumé10m
- 3.6Walkthrough — nurse → SDR résumé10m
What you take with you
- ✓6 Résumé Templates (Google Docs + Canva): teacher · nurse · hospitality · retail · admin · stay-at-home
- ✓Résumé Self-Audit Checklist — 37 items (PDF)
- ✓Keywords-by-Job-Title Cheat Sheet (PDF)
LinkedIn That Stops Recruiters
The 60-character headline formula, the About section that gets DMs, what to pin in Featured, the activity strategy that signals 'future top performer,' and how recruiters actually search.
Lessons
- 4.1The 60-character headline formula8m
- 4.2The 2,000-character About section that gets DMs12m
- 4.3Featured section: what to pin and why6m
- 4.4Activity that signals 'future top performer'10m
- 4.5How recruiters actually search LinkedIn8m
- 4.6Connection-request scripts that don't get ignored6m
What you take with you
- ✓6 Headline templates by industry
- ✓6 About-section templates
- ✓5 Featured-content recipes
- ✓25 Connection-request DM templates
- ✓47-point Profile Self-Audit (PDF)
- ✓5 Banner-image Canva templates
The Outbound Engine
Cold email that gets replies. Cold call that doesn't get hung up on. LinkedIn DM voice. 5-touch sequencing in Outreach / Salesloft. The mom-friendly outbound rhythm.
Lessons
- 5.1The cold-email anatomy (subject · opener · value · CTA)12m
- 5.2Walkthrough — 10 emails that booked me meetings15m
- 5.3Cold call that sounds like a person, not a bot12m
- 5.4Voicemail that gets called back6m
- 5.5LinkedIn DM voice (the 80/20 rule)10m
- 5.6Building a 5-touch sequence in Outreach / Salesloft10m
- 5.7The mom-friendly outbound rhythm10m
What you take with you
- ✓50 cold-email templates by persona, industry, and trigger
- ✓A-Z cold-call script library (12 categories: opener · voicemail · gatekeeper · hostile · callback · referral · recycled)
- ✓25 LinkedIn DM templates
- ✓15 follow-up + breakup emails
- ✓10 reply-handling templates
- ✓Personalization Trigger Sheet — 22 triggers (PDF)
- ✓5-Touch Sequence Builder (printable PDF)
Discovery That Doesn't Suck
BANT, MEDDPICC, SPIN, and the SaaSy 5 — Lindsey's own framework. Listening for pain the prospect won't admit. Building urgency without being gross.
Lessons
- 6.1Why discovery is the whole job8m
- 6.2BANT, MEDDPICC, SPIN — what they really mean12m
- 6.3The SaaSy 5 — Lindsey's discovery framework10m
- 6.4Listening for pain that prospects won't say out loud8m
- 6.5Building urgency without being gross7m
What you take with you
- ✓Discovery Call Script — printable two-column note-taker (PDF)
- ✓Pain-Point Cheat Sheet by buyer persona (Marketing · Sales · Ops · Finance · IT · CX) (PDF)
- ✓100-question Discovery Bank by stage (PDF)
The Tools Tour
The 8 tools every SDR uses — Salesforce, HubSpot, Outreach, Salesloft, ZoomInfo, Apollo, LinkedIn Sales Navigator, Gong — plus an AI prompt library tuned for sales.
Lessons
- 7.1Salesforce — the 8 screens you actually use10m
- 7.2HubSpot — the AE-friendly alternative8m
- 7.3Outreach vs Salesloft — sequencing in either10m
- 7.4ZoomInfo + Apollo — pulling lists without burning the database8m
- 7.5LinkedIn Sales Navigator — the searches that matter8m
- 7.6Gong / Chorus — listening to call recordings to learn faster6m
- 7.7AI in 2026: ChatGPT, Claude, Fathom, the prompt library10m
What you take with you
- ✓Tools Cheat Sheet — one page per tool, 8 tools (PDF)
- ✓AI Prompt Library for SDRs — 30 prompts (PDF)
The Interview Gauntlet
All four rounds reconstructed: recruiter screen, hiring manager, mock cold call, and panel. The 50-question bank with sample answers. The story arc that makes you sound like a future top performer.
Lessons
- 8.1The 4-round map and what each round is testing10m
- 8.2Recruiter screen — the 8 questions and how to answer12m
- 8.3Hiring manager — your story, your why, your motivation12m
- 8.4The mock cold call — what they're scoring you on15m
- 8.5Panel / executive — the 'future leader' signals10m
- 8.6Tough questions — pay gap, career gap, no degree10m
- 8.7Reference + thank-you note playbook6m
What you take with you
- ✓Interview Question Bank — 50 questions with sample answers (PDF)
- ✓Story Arc Worksheet — your 90-second origin (PDF)
- ✓Mock Cold-Call Rubric — what hiring managers actually score (PDF)
- ✓3 reconstructed interview rounds (audio)
Negotiating the Offer
Base, OTE, ramp protection, accelerators, signing bonus, equity, parental leave, RTO, and multi-offer leverage — without burning the offer.
Lessons
- 9.1What's negotiable (more than you think)10m
- 9.2Base vs OTE vs ramp vs accelerators10m
- 9.3Equity 101 for first-time SaaS hires8m
- 9.4Negotiating parental leave + flexibility before you sign8m
- 9.5Multi-offer leverage without burning bridges6m
What you take with you
- ✓Comp Calculator — base + OTE + ramp + equity in one view (Google Sheet)
- ✓15 Negotiation Email Scripts (counter · multi-offer · ramp · parental · RTO carve-out)
First 30 / 60 / 90 Days On the Job
How to onboard like a top-10% rep, build the manager 1:1, hit your first quota, and signal 'future AE' from week one.
Lessons
- 10.1Day 1 to Day 30 — what good looks like10m
- 10.2The manager 1:1 cadence and agenda8m
- 10.3Calendar / CRM hygiene from week 18m
- 10.4Hitting your first quota (and what to do if you don't)10m
- 10.5The signals that get you promoted to AE8m
What you take with you
- ✓30/60/90 Day Plan Template — interview version + day-1 version (PDF)
- ✓Manager 1:1 Agenda Template (PDF)
- ✓Daily SDR Activity Tracker (Google Sheet)
Mom Math
Stacking SaaS sales around real life — daycare break-even, the working-mom calendar, parental leave by company stage, RTO red flags, and the conversation with your partner.
Lessons
- 11.1The break-even math on daycare vs OTE10m
- 11.2Working-mom calendar — when to prospect, when to deep-work10m
- 11.3Parental leave reality by company stage (Series A vs public)10m
- 11.4RTO red flags + the remote question8m
- 11.5Talking to your partner about the pivot7m
What you take with you
- ✓Daycare-Break-Even Calculator (Google Sheet)
- ✓Mom-Friendly Time-Block Calendar Template (PDF)
- ✓Spouse Conversation Script (PDF)